When designing your banner or sign, you’ve probably got some idea of what colour schemes you’d like to use. When experimenting with different colours during the design process, you shouldn’t just rely on which combinations you personally prefer, but should also consider the impact the colours have on emotions and how they can help encourage sales, or increased business.
Larger businesses already use the concept of colour psychology when designing and marketing their businesses as they have a firm understanding on how both colour and shade can encourage an emotional response from consumers. Referring to colour psychology before deciding which shades to use in your adverts can help your business create effective marketing.
Colour Psychology Explained
Colour psychology is the study of colour and the effect it has on human behaviour and emotion. Studies into colour and emotion have shown that different colours can have an effect on how we feel. Colour psychology is often used in interior design to help create a comfortable home or workspace that encourages a particular kind of productivity. Findings from studies into colour can also be used to help businesses target particular markets and help promote themselves as a particular kind of company.
It can be difficult to decide what colours to use when designing your PVC advertising banners. Although you may need to take branding and existing adverts into account during the design process, you may also want to consider using the following shades to promote your business in a particular way:
Green for Creativity and Health
The colour green helps encourage creativity in individuals, and when used in advertising promotes the idea of health. If you want to be viewed as a health conscious business, or if your target audience is creative individuals, then you should consider using green in your adverts.
Darker hues are often used by companies wanting to establish trust, or good quality, for example, John Lewis, Marks and Spencer, and Harrods all use a darker green in their company logo.
Red for Impulse
A Forbes article about colour psychology states that ‘when humans see the color red, their reactions become faster and more forceful.’ This is why the colour is often used to advertise seasonal sales by retailers.
A bold or fiery red will help create an advert that grabs attention, but retailers should be aware of the connection with cheap or discount items if using it to advertise outside of a discount sale period.
Blue for Intellect and Trust
Blue supposedly ignites feelings of trust and intellect, as it is the most agreeable colour on the spectrum. It is commonly used in business logos and marketing, and the UK can see it being used across a variety of sectors. Banks, such as Halifax and Barclays, and health services, such as Bupa and the NHS all use blue in their logos and in their adverts.
Despite being the most pleasing colour, businesses should combine their use of blue with another colour. The common use of the colour means that adverts could end up being unable to stand out.
Pink is Calming
Pink, along with lilac, is a calming colour. Pale shades can be used by a business to reflect what they do, for instance, spas and cosmetic stores often use pink to reflect the relaxing atmosphere they wish to create.
Businesses wanting to use pink in their adverts should be aware of the gender associations surrounding it. Pink has long been used as a feminine colour and therefore is often used to advertise products towards women and girls, which could discourage men from buying your brands. Adventurous businesses could be brave and challenge this perception.
If you’ve already decided the designs and colours of your banner, and are now looking to have one made for your business, why not take a look at our website? We can create quality banners for your business in a range of styles and sizes, so browse our site today, or call us on 01939 260 377 for more information.