There’s no doubt that advertising is key to business success and there’s often the urge to use every possible space to spread word of your business. But there can be problems with this idea because not every space is available for you to put up banners or signs. So how you do you know if it is legal to put up a banner on a wall or space?
Get the branding right
Before you begin looking at where you can advertise, you should first consider what you are going to put in your advertising to get your branding right. Branding is the company name and logo, the look of the advertising and the colours used. Often, branded advertising will include an address, website and even a company slogan too. The aim is to create a look that people will recognise and remember when they need the product or service offered by the company.
The use of banners, flags and other types of physical advertising still have a huge place in the modern business, especially if your business seeks local customers. This could be a shop, a service such as a hairdresser or a tradesman such as a plumber.
Regulations that cover advertising
There are firm regulations that cover physical advertising and these need to be complied for any banners, flags or other types of advertising otherwise you could risk legal problems. If you place a banner or flag on a wall or in a location that you don’t own or rent, you need to have permission from the owner to do this. So, if you want to advertise on the fence of a field near where your business is located, you need permission from the field’s owner to do this.
Advertising must also be kept in good condition, clean and tidy as well as safe. So, if you use a banner, it must be firmly attached to the wall or other object and should it come loose, you should immediately take steps to secure it once more. Flags must be weighed down so they don’t fall over and potentially hit a pedestrian or a vehicle.
Planning permission and advertising
It may not seem as if planning permission could be related to advertising but this isn’t always the case. If you are planning an advert that is over 0.3 metres in size, you might have to have planning permission to erect it. Planning Portal can give you specifics and walk you through the process. If you advertise without it when it applies, you are breaking the law and could land yourself a fine of up to £2,500.
Banners, flags and other forms of physical advertising are very important, especially for local businesses. But getting them right and ensuring you have the correct permission to erect them is essential or the advertising could cost you money, rather than help you make it.