Much like when you add an extension to your property or carry out building work, adverts and signs are subject to planning permission. Depending on the size and type of advert, along with the type of business that you run, you may find that you need to apply for advertisement consent prior to displaying banners on your premises.
The planning regulations surrounding adverts are complex, and vary depending on where the advert will be placed, what the advert or sign is promoting, and the type of business. The government have produced a guide for advertisers that outlines the specifics. You can access and read a copy here.
Five ‘Standard Conditions’
The UK government has set up five ‘standard conditions’ that all outdoor ads must comply with. All external adverts must:
- be kept clean and tidy
- be kept in a safe condition
- have the permission of the owner of the site on which they are displayed(this includes the Highway Authority if the sign is to be placed on highway land)
- not obscure, or hinder the interpretation of, official road, rail, waterway or aircraft signs, or otherwise make hazardous the use of these types of transport
- be removed carefully where so required by the planning authority.
If you’re unsure about whether you will need advertisement consent or not, the best thing to do is to contact your local council or authority. They will be able to advise you on what action you need to take, whether that’s applying for consent, or simply going ahead and display your adverts.
Big Value Banners use top quality materials and state of the art printing methods to create advertising for businesses. The process is simple, just choose your banner from our online shop, upload your design, and wait for delivery. If you have any questions about our process, you can call us on 01939 260 377.