If you’re not an expert designer, you may be struggling to produce a banner that does your business or event justice. The key is to come up with a design that is clear and readable from a distance, and that will appeal to a broad range of tastes. Here are some top tips to ensure that your banner looks great and reads well.
1. Think about where your banner will be placed.
This is a good starting point as it will affect the size and colour scheme of your banner. If it is some distance from where your intended audience will see it, it will need to be a good size. It should contrast with the colour scheme of the building it is placed on so that it stands out. Bright colours usually work well for banners.
2. Consider the text carefully.
It is important that you use large, bold, readable font so that people can read it quickly, and from a distance. Use the same font throughout to ensure that your banner is clear and consistent. It is important that the text colour contrasts with the background so that it is easy to read.
3. Keep the content simple.
The aim of a banner is not to write an essay about your company or location, but to alert readers to key information. You may wish to stick to one simple word (for example the company name) or phrase (for example ‘office space to let’), but it is possible to include a couple of sentences in some cases. Remember that if your target audience will be driving past, viewers will only have a few seconds to take in the information, so keep text to a minimum. Be concise and to the point.
4. Remember the key aim.
Are you looking to raise brand awareness? If so, make your company name, slogan and logo really prominent. Are you looking to inform people about a particular product or service? If so, make sure this information takes centre stage. Is there a particular action you want them to take? If so, make your call-to-action clear (for example, call today for a free quote’ with a phone number, or ‘online discounts available’ with a clear URL). It is possible to use size and colour to draw attention to the most important elements of your banner. Use larger sizes and brighter colours for key elements to draw the viewer’s eye there first.
5. Use high-quality graphics.
Graphics are an excellent way to attract attention from passersby. A picture is said to be worth 1,000 words, so a good graphic will help you reduce the text while still conveying a clear message. Don’t overdo it; one or two graphics will usually suffice. Make sure the graphics you use are high-quality and fit with your company ethos.
Printing your banner with Big Value Banners
Once you’re happy with the design, it’s time to print your banner. It’s important that you use the correct resolution and the best software to do so. This is where Big Value Banners can help. We will ensure that your banner is correctly formatted for print, using high-quality materials so that your printed vinyl banner will look both professional and eye-catching. Best of all, our prices are affordable with no hidden extras.
For more information, contact Big Value Banners today by calling us on 01939 260 377 or you can fill in our contact form.